I've committed myself, but not to the looney bin.

Okay, I've taken the initial plunge into NaNoWriMo and committed myself to a book I intend to knock out over the course of November. By 'committed', I mean that I've officially listed the title and a synopsis of what it is about on my Nano profile. But to save you folks some time I'll go ahead and post it here.

The book is called Hollowtown, and it is the first in a series I plan to write called The Lost Fleet. The series title will make more sense once the books are laid down, but I think it's going to be a fun one to do. It's science fiction, so the genre is not something I've published in before, but I am a big fan of it.

Good old Jolly Jack will have to wait a bit longer, I'm afraid, before his reappearance. I just can't do that kind of book for Nano. Too much historical research slows the writing process down.

So here's the synopsis:

A multi-generational fleet of ships launched almost three centuries ago nears its destination, a star system nearly sixty light years from Earth. But the ships and crew complements that presently make up the fleet hardly resemble those that set out on the journey generations ago. This was especially so after communications with Earth ceased some two hundred years prior. Since then the population has grown beyond what the fleet can support and rebellions have risen time and again, all within the confines of a nest of ships linked together out of a shared necessity to survive as they traverse the vast lonely voids of interstellar space. 

A history and culture all its own has taken shape in the Fleet, slowly developing into a rigid caste system made up of essential crew members at the top and all others at the bottom. They, those deemed non-essential, are the outliers living among the fringe ships of the fleet. And among them two brothers, orphans who against all odds have somehow managed to eke out an existence in a place called Hollowtown are about to embark on their own journeys of sorts. Ones that will eventually lead them on a collision course that may put the entire Fleet at risk.

I'll definitely need to work on a good tagline, but as a blurb this one gets the job done well enough for now. Believe it or not, book blurbs are almost as hard to come up with as the book itself is to write. (Yes, I'm exaggerating, but you get the point.) A good blurb -- usually that thing you read on the back cover of a book you're considering buying -- has a lot of responsibility riding on its shoulders.

Think about it. You may have the best damned story in the world written in between the front and back covers of your book, but if the cover art and blurb combination fail to grab a potential reader's attention enough to open it up the world will never know the truth.

So, yeah, I'll be revisiting the blurb again before publication.

Covers are tough

I’m an indie author, which to the uninitiated basically means I have much fewer resources at my fingertips than legacy house authors do to put a book together. For an author, the process is relatively straightforward. First, write a good story. Second, kill your babies (edit). Third, send it off to your betas (test readers) for feedback. Fourth, take the inputs that work and redo it. There’s more to it, but you get the gist.

Here’s the deal, though. As an indie author, I’m also an indie publisher. So after I take off my author’s hat, I have to put on my marketer’s hat, my graphic designer’s hat, my formatter’s hat (to make the book work on various e-reader platforms and for print), and so on, and so on. Much of the formatting stuff really isn’t that difficult, but when it comes to the blurb on the back of a book that sells it to the reader and the actual cover of the book, things get tough…and quick.

Collectively, the blurb and cover are your two most important tools to attracting readers. These are the first two things a reader will see when perusing the shelves of a bookstore, or, as is the case with me, the book pages of Amazon, B & N, or Smashwords. [NOTE: I’ll be posting The Missionary Position to the latter two in the next week or so…after I finish a test and paper for grad school.] As such, it is important to get these just right. Fail to do a good job and you risk missing readers who might actually love the story within the book, but for whatever reason were turned off of giving it a chance because there was nothing in the blurb or cover that appealed to them.

Legacy publishing houses have *teams* of folks whose fulltime jobs it is to put blurbs and cover designs together for their authors. These guys are professionals, trained in graphic arts, marketing and advertising. They’ve read studies of what gets reading consumers’ attention, and bend to make the books their selling appeal to their target demographic.

The indie author has none of this. At best, we can only guess at what a potential reader would like. For me, I wrote a blurb and produced a cover that would appeal to me if I were the one searching for a good fun read. I think the target audience for TMP is probably someone who shares a similar inclination towards historical pulp-styled adventure fiction as I do. In that vein, I felt my cover had to reflect some of the old-school cover art from similar texts sold 'back in the day'.

That said, the cover was still only designed by THIS guy (two awkward thumbs pointing in my direction), a NON-graphic artist who grew up in the days when Atari was the standard bearer for graphics. That probably makes me a bit clumsy with what I can produce for covers, but all in all I think it came out okay. After all, at the end of the day my goal is really just to create a world for my readers that is not their own where they can sit back and temporarily shut down the worry centers in their brains; a place they can disappear into, even if only for a couple hours at a time.

I would like to have readers’ opinions, however, on the cover work as this might affect future iterations of the book and others down the line. Thanks.